Grab your credit cards! Black Friday is finally here, and the Apple Watch deals do not disappoint.

The fan-favorite, best-selling smartwatches are on sale at Walmart, Target, and Amazon for Black Friday 2023. Apple Watches are a big investment, so if you’ve been saving up to make the purchase, the time is now, while most models are currently discounted. The Series 8, Series 7, and even the newest Apple Watch, the Series 9, are all going for less right now.

Thanks to their versatility, durability, and practical everyday usage, Apple Watches make great gifts for anyone on your holiday shopping list. Take advantage of these epic Black Friday deals that only come around once a year and cross someone off your list today — or snag a smartwatch you’re sure to get plenty of use out of for yourself.

Best Black Friday Apple Watch Deals 

If you’re an Apple Watch newbie, listen up for the smartwatches’ slew of benefits: Along with its very definition of telling time, Apple Watches can also answer phone calls and respond to text messages via Bluetooth, so you can stay in the loop without bringing your phone everywhere with you. Bluetooth compatibility also allows you to listen to music, podcasts, audiobooks, and more on the go, all straight from your wrist.

Apple Watches provide many health benefits, too: Every model includes a built-in heart rate monitor, pedometer, and sleep monitor, the latter of which can tell you how long you’ve spent in REM, core, and deep sleep stages each night. GPS counts your steps every day and the watch even reminds you when you need to get back on track with your wellness goals, making it easier than ever to accomplish them.

Apple Watch Series 8 with Starlight Aluminum Case, $299 (Save $100)


The Apple Watch Series 8 is one of the most popular picks out there, and right now, it’s 25 percent off at Amazon in beige and red, meaning it’s going for $300 instead of $400. Over 17,000 shoppers have given it a five-star rating, and it reigns supreme as Amazon’s top choice in smartwatches by Apple, which is no easy title to earn.

In addition to all the typical features buyers rave about, the Apple Watch Series 8 has the ability to sense your temperature, which can provide women with insight into their ovulation and menstrual cycles. A new safety feature can detect if you have gotten into a car crash or taken a hard fall, and the press of one button will then automatically call emergency services, so you’re taken care of in your time of need.

Thousands of buyers sing this Apple Watch’s praises, with many reviewers raving about its long battery life, which allows them to wear it for up to two days without charging it. They also appreciate the “always on” display, which shows the time without the wearer having to tap the screen. Customers love the look of the starlight aluminum case, too: One wrote that it gives the watch a “fresh and modern look,” and that the “lightweight” fit is “comfortable to wear throughout the day.”

The Apple Watch Series 8 41mm is also marked down at Target this Black Friday, going for $325 in beige, white, red, and black bands. The screen is crack-resistant and waterproof, so you can go about your daily life without worrying about damaging it — even if that means swimming with it on your wrist.

Apple Watch Series 9 Midnight Aluminum Case, $359 (Save $70)


Several variations of the newest Apple Watch, the Series 9, are on sale at Walmart and Amazon today, but there’s no telling how long they’ll be in stock. At Amazon, the 41mm size is going for $329 (its lowest price in 30 days) in red, pink, and navy bands. At Walmart, the 45mm version, which typically costs $429, is discounted to just $379 in all five colors except black, which is already sold out.

What does the Apple Watch Series 9 have over its predecessor? A handful of useful features. For starters, it’s the first Apple product with a carbon-neutral case and band combination, so you can rest easy knowing that its impact is better for the environment. Enjoy a display screen that’s twice as bright as older models, thanks to a new and improved chip. All of your go-to apps fit better on the screen now, too, so you can see more at a quick glance.

But most impressively of all, the Apple Watch Series 9 is the first model to utilize the innovative double tap feature, which allows you to answer calls, take photos, snooze alarms, stop timers, pause or play music, and more, simply by tapping your pointer finger and thumb together.

Apple Watch Series 9 with Starlight Aluminum Case, $350 (Save $50)


Aside from Apple AirPods, Apple Watches are probably the item you see most from the tech giant while you’re out and about. And there’s a reason why so many people wear their smartwatches every day — well, many reasons, actually, as made clear by all the unique, useful capabilities listed above. Shop more Apple Watches while they’re deeply discounted for Black Friday 2023 below.