Anti-ageing products are all the rage right now as skincare buffs look for ways to wind back that clock without going under the knife.

If you’re looking to incorporate these products into your routine, then you’re in luck, as Amazon’s Black Friday sale has just kicked off, and it includes Olay’s bestselling Total Effects 7-In-1 Anti-Ageing Moisturiser.

Boasting a 4.5 out of five star rating, the online retailer’s mammoth shopping event has slashed this popular anti-ageing cream down from its original £16.50 to just £7.83 – meaning shoppers are making a total 53 per cent saving.

Enriched with niacinamide and antioxidants, this power, non-greasy moisturiser is designed to help combat the seven signs of ageing for younger, healthier looking skin. Some of the benefits include a reduced appearance in wrinkles and refined looking pores. Meanwhile, the skins firmness is also said to be restored.

That’s not all, as the anti-ageing moisturiser also features SPF15, which can help to protect you from any harmful UV/UVB rays – which are also known to be a source of ageing for the skin.

A general view of Olay's Total effects 7 in 1 moisturiser
The Olay cream fights the seven signs of ageing

Beauty fans who have purchased the Total Effects 7-In-1 Anti-Ageing Moisturiser have raved about it in glowing reviews, with many getting comments on their younger looking skin.

One five-star review read: “A wonderful product, I will certainly buy this amazing product again as I have dry skin great for wrinkles. Makes you ten years younger.”

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A second praised: “The product smells super great and slides on your skin smoothly. My mom used this daily and she definitely looks younger than her age.”

A third penned: “I love this moisturiser I used Olay for many years then decided to try other products I came back to Olay very quickly as other products were no way as good as Olay for me my skin is hydrated smooth an my wrinkles are a lot less will not be changing products again.”

And a fourth said: “Wrinkle beater. This facial cream has a lovely feel and smell and got to work on those dreaded wrinkles from day 1 and within 7 days really made a difference to your complexion. Great base for makeup.”

Some shoppers have found that the Olay cream is not suitable for anyone with a combination skin type, as one wrote: “Reading descriptions I thought this was a non greasy formula which would’ve been great because I have combination skin but it is in fact greasy. Would be better for dry skin.”

Latest shopping news

This isn’t the only anti-ageing product that Amazon shoppers have been raving over, as the COSRX Snail Mucin Power Essence went viral for its “botox in a bottle” results.

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Beauty deal of the week

Beauty fans have been singing the praises of a “luxurious” moisturiser that tackles the signs of ageing – and it is now 50 percent cheaper.

The high street cosmetics chain has launched its “biggest ever” Black Friday sale online, with savings to be found across thousands of top-rated products from major brands all month long.

This includes slashing the cost of the highly sought after L’Oreal Paris Age Perfect Cell Renew Midnight Regenerative Cream, which you can now snap up for £14.99, down from its usual £29.99 – a total saving of £15.


Boasting an impressive 4.7 out of five star rating on the retailer’s website, this luxurious, lightweight cream has been infused with powerful anti-ageing ingredients to help restore your skin’s barrier while you sleep.

Formulated with an antioxidant recovery complex, which includes vitamin E, this L’Oreal cream supports the skin’s natural renewal process and protects against future damage that could result in further fine lines and wrinkles.

Over 95 per cent of shoppers say they would recommend the L’Oreal Paris Age Perfect Cell Renew Midnight Regenerative Cream, which they have hailed for “tightening” any signs of ageing.

One glowing review read: “Wow!!! I never ever write a review UNLESS it’s worth shouting about!!! This range is amazing I’m 48 and I have bought so many creams but nothing compares to this. It’s vibrant smells amazing and lifts your fine lines, I use the whole shabang as my beauty regime and will continue to do so.”