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It’s the most wonderful of the year — Black Friday is here! There are tons of Black Friday beauty deals live for the most decorated sales week of the year, but there’s one savings event you don’t want to miss: the Ulta Black Friday sale.

Ulta has officially launched its Black Friday sale ahead of schedule, with new discounts dropping on popular beauty products daily. The savings event features up to 50 percent off on more than 600 products ranging from It Cosmetics’ popular CC cream to luxury cleansing balms from Elemis.

We’ll have to wait and see if Ulta has more in store for us on November 24th, but the deals kicking off this week are ones you won’t want to miss. Beyond luxury makeup and skin care items, you can also get steep savings on the retailer’s legendary beauty tool and gift set offerings: The sale is one of the best opportunities to stock up on beauty advent calendars, perfume gift sets, the best skincare sets, ​hair styling tools, and ​​makeup brush sets. Ulta is known to drop discounts that only last for 24 hours — or less! — so don’t hesitate to grab a good deal when you see one.

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During Black Friday, we will regularly update this page, so keep this page bookmarked and check back for all our hand-picked Ulta deals available for Black Friday. Ahead, see our favorite deals available at Ulta today.

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Top Ulta Black Friday Deals of 2023

It Cosmetics CC+ Cream with SPF 50+

Ulta Top-Quality Store Badge on Google: 4.7/5



30% off

This CC cream provides buildable coverage that looks natural and crease-free. The formula contains SPF 50 for protection against UV rays and also includes hyaluronic acid to keep skin hydrated. Pro tip: It’s an excellent match for those with mature skin.

What testers say: “I have a few foundations in my makeup drawer. But recently, I fell and sustained a nasty abrasion on my face. Four days later, I was going out and wanted to do the best I could to hide the scar. Thank goodness I had IT CC Foundation in my drawer. The scar literally disappeared. I will never be without IT CC Cream.”

Price upon publish date of this article: $32.90

Revlon One-Step Volumizer Original 1.0 Hair Dryer and Hot Air Brush

Ulta Top-Quality Store Badge on Google: 4.7/5



50% off

This hair dryer brush from Revlon does sit all — it dries, styles, and volumizes at once. Just run the brush through your hair section by section and watch how fast it works. The result? A blowout that looks like you just left the salon.

What testers say: “I just bought this after reading all the great reviews everywhere and watching YouTubers use it. It looks just like when I get my hair cut, and they blow dry it with a round brush, which I tried and can’t do myself. This really grips the hair gently. The oval shape is absolutely great to get the volume just where you need it.”

Price upon publish date of this article: $29.99

Revlon One-Step Volumizer Brush Review

Morphe Tease the Season Eyeshadow Palette

Ulta Top-Quality Store Badge on Google: 4.7/5

Morphe is unparalleled when it comes to the best eyeshadow palettes. This Tease the Season palette includes a gorgeous range of neutrals for everyday wear, plus punchy hues like shimmery amethyst for more creative looks.

Price upon publish date of this article: $16.80

Sunday Riley C.E.O. Vitamin C Rich Hydration Cream

Ulta Top-Quality Store Badge on Google: 4.7/5



40% off

The C.E.O. Vitamin C Rich Hydration Cream deeply hydrates the skin and improves brightness. How? We’re happy you asked! The formula is crafted with 5 percent vitamin C, which is packed with antioxidants that also help fight signs of aging.

What testers say: “Got this lil bad boy in a sample bag. Putting this on after a fresh, washed face feels so good and clean. I personally am not a fan of fragrances on face products, but on this one, I don’t mind it all. It’s part of the fresh feeling. Very creamy, and I will say it does give a glow.”

Price upon publish date of this article: $39

Kristin Ess Nanoblac 3-In-One Ceramic Curling Flat Iron Hair Straightener

Ulta Top-Quality Store Badge on Google: 4.7/5



30% off

Kristin Ess’ ceramic flat iron helps to make hair sleek and straight with one pass. Shoppers also report that the plates don’t pull and yank on strands. This top flat iron also curls, so you can create multiple looks with just one product.

What testers say: “This straighter provides long-lasting results. This product does not pull or yank on my hair at all. Not even at the end when I start to show split ends.”

Price upon publish date of this article: $70

Redken Color Extend Magnetics Sulfate-Free Shampoo

Ulta Top-Quality Store Badge on Google: 4.7/5



40% off

Preserve your fresh color with a shampoo that’s sulfate-free. Redken’s formula cleanses hair and leaves strands stronger, without stripping hair color.

What testers say: “Listen. I was using the biolage color safe shampoo and by day three my hair would be a greasy mess, and I feel like it would strip out the color. This one, however, is amazing! I’ve noticed a huge difference ever since I switched over. My hair is less greasy, and I can go longer between washes. It smells amazing and doesn’t dry out my hair. Super happy with my purchase!”

Price upon publish date of this article: $15

Mac Studio Fix Powder Plus Foundation

Ulta Top-Quality Store Badge on Google: 4.7/5



30% off

The Studio Fix Powder Plus Foundation is a Mac bestselling for many reasons: It gives skin a blurred matte finish, controls shine, smooths uneven skin tone, and helps to absorb sweat.

What testers say: “I’ve been using this foundation for years and love it! It’s the perfect amount of coverage without being too heavy. Looks so natural!”

Price upon publish date of this article: $42

Elemis Pro-Collagen Cleansing Balm

Ulta Top-Quality Store Badge on Google: 4.7/5



25% off

Elemis’ Pro-Collagen Cleansing Balm melts makeup and grime away so well, that you don’t need to follow it with a double cleanse. Once you rinse, your skin feels refreshed and rejuvenated without the taut feeling that other cleansers deliver.

What testers say: “I love this way more than other cleaning balms. It is a bit pricey but definitely worth it, especially when you can get it at a discounted price. Makes my skin feel so soft, and I don’t have any bad reactions to having sensitive skin.”

Price upon publish date of this article: $51

Tula Glow & Get It Cooling & Brightening Eye Balm

Ulta Top-Quality Store Badge on Google: 4.7/5



50% off

This eye cream from Tula firms and tightens the skin around the eyes. It also reduces the appraised of lines and wrinkles, and leaves skin with a dewy glow.

What testers say: “Lovely and so easy to use. I use it after applying moisturizing makeup, sunscreen, etc., as a finishing touch under the eyes and down the front of my nose. Sometimes, I use a bit on my forehead. Gives a wonderful natural-looking glow and feels amazing going on.”

Price upon publish date of this article: $19

Daily Concepts Gua Sha Facial Jade Tool

Ulta Top-Quality Store Badge on Google: 4.7/5



30% off

A gua sha massage will refresh your face in just a few minutes: Glide the tool across your skin to increase circulation for a more radiant look.

What testers say: “Absolutely love this facial tool. I put it in the freezer and use it in the morning and night after I’ve put on my skincare! Great product!”

Price upon publish date of this article: $11.20

Neutrogena Makeup Remover Cleansing Towelettes

What’s included: Two packs of Makeup Remover Cleansing Towelettes
Ulta Top-Quality Store Badge on Google: 4.7/5



30% off

These classic makeup wipes from Neutrogena wipe away your makeup and leaves your skin completely clean. Each towelette easily takes off waterproof eye makeup and face makeup without stripping your skin.

What testers say: “I’ve tried many assorted brands of makeup wipes & I always come back to these. I even tried Clinique & they burned my skin. I have very dry, sensitive, skin. These are moisturizing and don’t hurt my face. I highly recommend giving them a try!”

Price upon publish date of this article: $10.49

Real Techniques Miracle Complexion Makeup Sponge Duo

Ulta Top-Quality Store Badge on Google: 4.7/5



30% off

Ulta’s Black Friday sale is one of the best times to stock up on everyday makeup necessities like sponges. If you need to replace your current ones, this duo from Real Techniques is an affordable option to other choices on the market. They blend liquid- and cream-based makeup products flawlessly and streak-free.

What testers say: “This has been my favorite sponge for years, lol. I’ve never used anything else. I use a damp sponge for foundation and dry for my ELF putty blush or for setting powder. It’s very soft, and I get so many uses out of one sponge.”

Price upon publish date of this article: $7.69

Too Faced Cosmic Crush High-Pigment Eyeshadow Palette

Ulta Top-Quality Store Badge on Google: 4.7/5



50% off

If you have a beauty lover on your holiday gift list, pick up this top eyeshadow palette from Too Faced — it’s already 50 percent off! There are 16 highly pigmented eyeshadows that have a creamy consistency that gives a one-swipe color payoff.

What testers say: “This is perfect if you want to travel with just one palette that can be used for both those fun, flirty night outs and in addition to your everyday glow look. Love! Such a great selection of bold colors!”

Price upon publish date of this article: $26.00

LashFood Phyto-Medic, Natural Eyelash Enhancing Serum

Ulta Top-Quality Store Badge on Google: 4.7/5



50% off

There’s no shortage of lash serums on the market, but landing on one that actually produces results is tougher than you think. Ulta shoppers praise this formula from LashFood since it works while you sleep to make eyelashes longer, thicker, and stronger.

What testers say: “I was a little skeptical about making such a high-priced purchase for a brand I’ve never tried, but my lashes were in need of some extra TLC thanks to false lashes beating up my naturals. So here I am one month later after purchasing this item, and the results were subtle at first, and now my favorite part of the day is wearing my mascara because my lashes are so long.”

Price upon publish date of this article: $39.00

Caboodles On the Go Girl Makeup Case

Ulta Top-Quality Store Badge on Google: 4.7/5



30% off

Stocking up on hair tools, makeup, and skincare is great, but picking up a nostalgic makeup case is even better. Caboodles are also discounted during Ulta’s Black Friday sale. You can pick up one for yourself and others to give as gifts this season for just $16!

What testers say: “Now commencing massive nostalgia! I’m pleased to now know that Caboodles are every bit as practical and well-made as I remember, based on the one my Mom had when I was growing up. It looks cute on my dresser and makes me happy every time I stop to use it.”

Price upon publish date of this article: $16.09

The Body Shop Edelweiss Intense Smoothing Day Cream

Ulta Top-Quality Store Badge on Google: 4.7/5



40% off

This day cream from The Body Shop deeply hydrates and helps the skin maintain its natural moisture barrier. The cream is comprised of 97 percent natural ingredients like Edelweiss extract, which smooths skin similarly to retinol. The formula is dermatologists tested and suitable for all skin types, including sensitive skin.

What testers say: “I am really enjoying this smoothing cream! I use just a little bit, and my face is moisturized all day without feeling greasy. No breakouts or clogged pores either. My makeup glides over it perfectly!”

Price upon publish date of this article: $21.60

Avène Cicalfate+ Restorative Protective Cream

Ulta Top-Quality Store Badge on Google: 4.7/5



30% off

Avène’s formulas are loved by celebrities and shoppers thanks to its gentle ingredients. This Cicalfate+ Restorative Protective Cream is crafted with C+ Restore, a postbiotic ingredient that balances the skin. It also has a copper-zinc sulfate complex, which helps to maintain healthy skin. Lastly, there’s Avène Thermal Spring Water to calm and soothe skin.

What testers say: “I live in Alaska and have always struggled with dry skin and acne, especially during the winter. This is an overnight cure-all. Dry skin? Gone. Hormonal acne? Gone. Fungal acne? Gone. Sunburn? GONE. You love yourself? Or even just like yourself? Buy this.”

Price upon publish date of this article: $19.26

Beekman Bloom Cream Daily Moisturizer

Ulta Top-Quality Store Badge on Google: 4.7/5



30% off

The Bloom Cream Daily Moisturizer goes above and beyond your other beauty products. First, it dispenses from Beekman’s signature tube in a pretty flower shape. Second, it’s packed with goat milk prebiotic and milk postbiotic that gives your skin a dose of healthy vitamins, which gives your competition a youthful, radiant glow.

What testers say: “Gentle enough to use every day, doesn’t leave me greasy, and it’s one more product that makes me LOVE this brand. I finally found one that helps with my rosacea. I now know what my face without redness looks like, thanks to them. This cream is my holy grail now.”

Price upon publish date of this article: $37.80

Is Black Friday the Best Time to Shop at Ulta?

Black Friday is one of the best times to get beauty deals at Ulta. Ulta’s Black Friday discounts differ from markdowns that we see during the 21 Days of Beauty events, as the Black Friday event offers more sales across a wider range of products and rare discounts on items that typically aren’t marked down. There’s also major savings on budget-friendly essentials like makeup sponges, lip balms, moisturizers, and body scrubs.

Ulta’s Black Friday sale is another chance to finish (or start!) your holiday shopping for the beauty lovers on your nice list. Since items will be discounted, it’s an excellent chance to score gift sets and impressive skincare for those who still need a gift for this season.

What to Expect From Ulta’s Black Friday Sale

Like previous years, Ulta’s Black Friday sale is packed with beauty treasures from brands like Kiehl’s, It Cosmetics, and Tula, to name a few. Last year, there were cleansers on sale for as low as $8, a bestselling lash serum from Grande Cosmetics majorly discounted, and lipstick picks for up to 30 percent off. We’re expecting to see similar deals this Black Friday, with some added sugar for all of us who have been extra nice this year.

Did you know that Ulta has a vast women’s perfume and men’s cologne selection, too? If not, you can also count on markdowns on the already budget-friendly scents and significant discounts on designer options. If you don’t frequently shop for new scents, now is the best time since you can test new ones you’re thinking about adding to your daily lineup without paying full price. 

And let’s not forget about beauty gift sets — you know, the festive kits that have multiple beauty products in them? They’re a great way to save money even when they’re not on sale, but Ulta has put them on sale, too. Right now, plenty of gifts are in stock, from Olaplex to Drunk Elephant; you can get ahead of the Black Friday rush and add a set to your cart. Even though they’re not discounted yet, they’re high-value picks.

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Meet the Author

Taylor Lane is a WWD and Footwear News contributing freelance beauty and fashion shopping writer based in Charleston, South Carolina. The former New Yorker previously held on-staff shopping writer roles at Yahoo Life and Dotdash Meredith. Lane’s bylines have appeared in publications like InStyle, Forbes Vetted, Women’s Health, and more. Lane has several years of editorial experience covering beauty and fashion, reporting on everything from stylish and functional sneakers to the latest and greatest beauty products at Ulta.