Value: Does a store offer well-priced merchandise? Or if it’s on the higher-end, are there end-of-season and other special sales we can take advantage of?

Design: Sure, we may love the clothes but if our child won’t deign to put it on, it’s a waste. So we’re searching for that sweet spot of presentable yet appealing to the littles.

Size and gender range: We appreciate a wide range of not only ages but also size permutations, such as slim and husky pants cuts, as well as gender-neutral options.

Shipping and return ease: No matter how sure we and our children are that we’ll adore something we see online, we need the option to return it if we don’t love it in person (or if we’ve had a growth spurt by the time it’s shipped). So flexible shipping, exchanges and returns are a must.