Popular items from this list:
Unless otherwise specified, all sizes in this post are listed in women’s.
Promising reviews: “My favorite jeans of all time. High waisted Levi’s are so comfy, so high quality, so adorable…my daughter stole mine and I had to buy another pair. She is 27, I am 49. These jeans rock a multitude of generations and body types. The dark wash is my favorite and they are a thick denim, cool button fly and not much stretch. Levi’s will never go out of style.” — patrice hedrick
“Was debating on whether to return these but the wash is unique! The more I wear them, the more I love them. I’m in my 40s and I feel like these look timeless and vintage all at the same time.” — Jbj
Promising review: “I have now bought four pairs of these. They look like ‘real’ jeans (the material is woven, not knit) but the elastic waist makes them extra comfortable. I’m in my forties, I’ve had two kids, and I usually wear an 18 in jeans. I’m an 18 in these. I have gotten the long inseam on them all, and it hits the top of my foot. I can roll it up for a shorter/summer look. I like them more snug. Wear/care: I wash these in cold and dry them in the dryer. If they shrunk at all, it wasn’t noticeable. Cons: the only thing these are missing is front pockets, but for this price and for how much I love them, it isn’t a dealbreaker. There are functional back pockets that can hold my phone.” — A. Mather
Get it from Amazon for $7.58+ (available in sizes 2–28, three inseams, and 17 colors).
Promising review: “I have high arches and have developed something like plantar fasciitis now that I’m in my mid-40s. Didn’t want to spend the money on the comparable Birkenstocks, even though I highly trust that brand. So glad I tried these first! Can’t believe the price. And when I can’t stand being barefoot or any other shoes…these are my go-to. Wonderful!” — DB
“I love the shape this dress gives me, and it makes your cleavage look amazing. There’s extra fabric left on the side boobs for me, but if you are full-breasted it might look better on you. I didn’t need a slip for mine and the length is comfortable for my nerves. The fabric is sturdy but light enough for mid-summer. If you’re looking for a dress that is a bit different and sexy…this is your dress!!” — Sarah Fischer
Get it from Amazon for $33.96 (available in sizes S–XL and 28 colors).
Promising reviews: “Soft cushion on the heel. Beautiful color, not too high but good for an evening out since I don’t usually wear heels anymore in my late 40s. At 25, I could have worn these all day. I have a wider shorter foot and a 7.5 fit my wider foot fine. This was worth the extra money for a quality heel I can use many times.” — AS
Get them from Amazon for $99.95+ (available in sizes 4–13, including wide and narrow sizes, and 32 styles).
Promising reviews: “These pants as so comfortable and flowy! I stepped outside of my usual skinny-jean outfit to try this style — and I never want to take them off! They are great casual pants for work, and can be dressed up for the evening with a fancy shirt and heels. They are as comfortable as pajamas, without looking like it.” — Nash
“I got these in red to wear to DisneyWorld. They arrived better than expected. These pants are a flowy, heavier rayon/poly, wider legs, with a bit of structure at the waist. Since there’s no stretch, I ordered up a size. I should have stayed with my usual size though, because ordering a size up makes them longer in length and I’m barely 5’4. They are warm enough with tights underneath for January mornings at Disney in Florida, but light enough for late spring in Japan. For reference I’m a 42-year-old mother, usually wear 0-2 pants [and ordered a small].” — Mrs. 髙﨑
BuzzFeed Shopping editor Heather Braga says, “I splurged on these, and I don’t know why I waited so long! They’re super soft on the inside, edgy on the outside, and just freakin’ fabulous. I love pairing them with an oversized sweater for a look that’s stylish but still cozy during the winter, and wearing them with a denim jacket and a graphic tee in spring and fall.”
Promising reviews: “A 40-year-old here…these are amazing. I ordered a size small, and was afraid because they looked soooo small out of the bag, but let me tell you, they [look great]. Sooo in love with these!!!” — Leslie P.
“I absolutely love these and I am so glad I added them to my wardrobe. I dress them with a blouse and heels, T-shirt and tennis shoes, or button-up and flat. There’s so many possibilities. I love the look and feel. The support is amazing. I’m 42-years-old.” — Vera M.
“Wow! I love this dress! I am 40, and this dress looks amazing. It’s a thick fabric, compression-like, but comfortable. I am 5’1 and it fits perfectly above the knee. I am a 36 DD/DDD and the top fits great. I purchased the medium and will definitely be buying in another color.” — L.I
Promising review: “I’ve struggled with thigh chafing all my life. I’m now 45. I just went on hot humid 3-mile run and complete comfort with no ride up. Ordering in all colors and tossing my old running shorts!” — Amazon Customer
Promising review: “Okay, so I’ve never been a runner. I’m very athletic and have been since I was a child, but running was never my thing. Now in my 40s I decided to give it a go — a very slow go — and it is painful. A close friend of mine told me that the pain i was experiencing was due to my terrible running shoes. She suggested Brooks. I am now IN LOVE with these shoes. Hands-down, the best workout shoe I have ever owned. As long as Brooks keeps up this kind of quality, they have a client for life.” — Rachel Collett
Get them from Amazon for $68.25+ (available in sizes 5–13, including narrow and wide sizes, and in 24 colors). You can find a version available in men’s sizes here.
Promising review: “Purchased two pairs for my running shoes (49-year-old male). They work very well, have put a bunch of miles on them. No more tying/untying, just slip on. I like how they keep unified tension across the entire laces from top to bottom. I have had no issues with the lace lock at all, it snapped in well.” — Scott
Promising review: “200 dollars for tennis shoes and inserts — my feet hurt. [Paid way less] for cute flip-flops and my feet felt FANTASTIC! I walked on average 6 miles per day, and my plantar and spurs NEVER hurt AT ALL!! Best investment ever! I’m in my late 40s and overweight — highly recommend for anyone with plantar and/or spur issues!” — Amy1970
Promising review: “I purchased these because I stand on concrete all day at work. I was also getting ready to go to Universal Studios for the day. I have had these shoes for a week now. I walked from 9 a.m. until 11 p.m. at night non-stop at Universal and never had a problem. I’m 45. My 21-year-old daughter had her Vans on and had sore feet by 2 p.m. I’m definitely buying another pair.” — Melissa A
Promising review: “I’m sold. I can’t believe I spent so many years worrying and dealing with stained sheets. Since I turned 40+, my periods are so heavy and intense, I had double pads and a towel under me in bed. The first night I had a night pad and these on. It didn’t matter that I bled beyond the pad, these underwear absorbed the overflow and protect my bed. It was the first time in years I could sleep peacefully. I’m getting more.” — Mascarade
Promising review: “Look, I’m in my 40s now and a little curvy and I need underwear that fits and does not ride up in crevices every time I move or be so big I have to tuck them into my pants waist. This underwear fits perfectly and they are comfortable. They stay in place and do not look like granny panties.” — Wife/Mom/Friend
“At 36 years old with historically 20/20 vision, I thought my eyes were aging and I needed reading glasses. Then my mom pointed out that I was squinting at my computer specifically. Turns out, I just can’t handle the blue light at night. Got these glasses, and BAM! Problem solved. Now my whole face can relax when I use my computer at night. My other devices have a nighttime setting that changed everything to a yellow light, but my computer doesn’t have that option, and these glasses are perfect.” — Sarahshmara
“I’ve never ordered a dress online, but the price and reviews were too good…and I agree! I was looking for a modern Gwen Stefani ‘Don’t Speak’ dress and this fit the bill! I live in Houston, Texas, where it’s hot as HELL and this fabric will be perfect. It’s not see-through and comes with a cute, matching, fabric tie belt.” — Danielle Selner
Promising reviews: “These are my new favorite shoes. I’m over 40 with tired sore feet and these are sooo comfortable and stylish enough for me to still have a lil’ flavor in my style!! I own two colors (gray suede and black python) and now I want them all!! Worth the money. True to size for me.” — Karisa
“Travel tested and approved — LOVE!! My hairdresser friend recommended these since she’s always on her feet. They were so reasonable so I ordered them for my South Africa honeymoon trip. They were INCREDIBLE!!! My feet never hurt, and I walked a ton of miles in them. They also went with a ton of outfits, so I was very happy!!! I highly recommend!” — Leah Gwin Hoefling
“This outfit is something else! I’m three weeks post-endometriosis surgery and am still wear these every day, this is why now I have four sets. Would buy every color if I could. Acceptable as outside clothes (I’ve driven carpool) and as pajamas. If I get cold I wear the duster, if I get hot I take it off. It’s a win-win. These are ribbed and soft material. I am 43-years-old, 5’9 (perfect length for taller gals).” — Kristen Sawdust
Kitsch is an LA-based, self-financed, woman-owned small business established in 2010 that specializes in hair accessories.
Promising review: “I never would have believed that these work as well as they do! I have thick, heavy hair. I’ve used all types of hair things in my life (40+ years old). Most give me a headache, fall out, or just aren’t strong enough. These tiny little things hold ALL day and don’t pinch or tug. I’m a convert! Definitely going to buy more in different colors.” — S W
Prime members: You can try before you buy!
Promising reviews: “Honest review: I’m 45 and have always worn heels or fashion-type sandals, but due to pretty extensive injuries, I needed to change that and decided to try these. I was nervous they wouldn’t look good, but I love them! Still cute and so comfortable, and I didn’t have to break them in. They would look good with jeans and a dress; I tried with both.” —c
Promising reviews: “Great fit and superb comfort! They’re super cute and they look great on me at the age of 44. Everyone I come across thinks that they look super cute. I wear shoes from an 8.5 to 9, most times closer to a 9. For this shoe I got the 9 and it fit perfectly.” — Renee
“I have horrible back pain if I don’t wear the right shoes, but these were perfect. Super cute and stylish with a doable price. It took no time to break in the shoe for me and I walked about 15–20 miles a day in them.” — Loves Shoes!
Promising review: “I love these Santina leggings. I first purchased the capri type in the summer. They are very breathable and super stretchy and form-fitting. It’s like walking around naked. What I really want to talk about is how soft they are. O M G !!!!! Sometimes I will just find myself rubbing my legs… sooooooo soft!!!!! I own both sizes available. Both fit! I prefer the larger size as I am a 43-year-old mother of two. I opt for the smaller size when I’m wearing a more form-fitting top.” — Nicchi
Promising reviews: “Long enough to cover your rear. Pair with a killer pair of ankle booties and a long necklace and it’s ready for a night out for the 40-something-year-old.” — Amazon Customer
“Honestly, one of the best Amazon purchases I’ve made to date. And that’s saying a lot because I basically buy everything I own from here. I’m not proud of it…but ya girl is busy. Buy the sweater. Thank me later. This is such a nice-fitting, high-quality top for the price. An Instagram influencer I follow posted about this sweater so I decided to give it a shot — so glad I did!” — Leah